The viewers felt that the hugely popular brand of safety razors and other personal care products clearly missed the whole point.
In an attempt to promote diversity, Gillette Venus shared a picture of a plus-size model Anna O'Brien. Unfortunately, people perceived this in a negative light. Critics were of the opinion that the company was normalizing an unhealthy lifestyle. They equated this stunt to that of the companies who advertise super skinny models. Both of these things being two extremes of the same spectrum wasn't taken very well by the public.
This is what Gillette Venus wrote in the comment section- "Venus is committed to representing women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Glitter+Lazers because she lives out loud and loves her skin no matter how the "rules" say she should display it." People had a whole lot to say about this post.
Before proceeding any further, you should know who Anna O'Brien actually is. She runs an online blog called Glitter+Lazers. The 'about me' section gives you a clear idea of the bright personality she has. She writes, "I run my online personality with heart, which means my opinions cannot be bought. If I review something positively- it’s because I actually like it.
She further adds, "I might be provided goods or in some case ever paid to try out and experiment with a product, but every collaboration comes with the caveat- I will write what I believe. I blame this on the bad case of ethics and morals I was born with." With over 318k followers on Instagram and almost 100k YouTube subscribers it seems like she's here to make a future for herself.
Talking about her achievements she writes: 'I’m also an accomplished global speaker- having presented in over 10 countries. I’ve graced the stage at events such as SXSW, adweek, Social Media Week, emetrics, M2C and more. I’m known for creating a candid and captivating presentation style and my ability to transform difficult concepts into executable steps."
Anna seems like a carefree and high spirited person but that's not what the viewers focused on. Soon the comment section was flooded with criticism.
Nick Zandstra asks, "Is this really the best a woman can be, Gillette?"
Joseph Zuccsteino commented, "Gillette, healthier customers stay around longer to buy more products. Stop promoting long term unhealthy behaviors just because you want to seem like a socially conscious brand in the short term. It's irresponsible."
Rampaige Uphoff wrote, "You say ban Victoria secret because it's unhealthy or not 'realistic' this is extremely unhealthy and should not be promoted. This world is backward as hell."
Apart from all this hate, there were others who genuinely loved this advertisement.
Amber Caiafa writes, "This is a real person. That is HER body. It affects you in no way at all. Stop all the hate. Let her live."
Bette Esquivel showed her relaxed side by writing, "Y'all care too much, what I see is a woman on a beach, having a beautiful day."