From Bike Part to Sculptures Art for Social Responbility

SRAM Corporation is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of company head Stan Day). The company is known for producing cycling components,

including some internally developed, such as Grip Shift, EAGLE (1×12), DoubleTap, dedicated 1×11 mountain and road drivetrains and SRAM Red eTap.The company grew organically and through acquisitions to become a high-end cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, and Zipp. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components in markets globally.
2012 SRAM gives artists the opportunity to show how creative they can be by equipping them with a box of 100 bike components and challenging them to make something for their pART PROJECT competition. This year, over 80 artists have participated, contributing their inventive creations that range from figurative sculptures to abstract collages. Each piece presents an imaginative transformation of gears and chains into anything from an artistic rendition of a robotic ostrich to a surrealistic creature with a baby doll’s head mounted at the top.

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