Project Monsoon

Monsoon is always seen as gloomy and sad season by many parts of the world, as well as South Korea. When it comes to summer, South Korea is a bright and cheerful metropolis city.

This has awakening a creative idea of designers, art directors, and a paint company named D&AD Pantone, to reveal the cheerful South Korea during monsoon. The team applied hydrochromic paint, a formula that changes from clear to full-color when wet, to the streets of Seoul. The street murals are part of Project Monsoon, a plan to cheer people up from wet and gloomy season. Geo location tag will help people finding location of these mural.

Source : LifeBuzz, SAIC.monsoon-02



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